When the skin needs to treat certain problems, there is no better cosmetic than a facial serum. There are options for all skin types and requirements, whether oily, dry, blemished, or wrinkled.
Depending on the serum you pick, it will serve one purpose or another, but in all circumstances, it is an excellent therapeutic therapy.
What distinguishes serums is their high concentration of active ingredients, which is much higher than that of creams.
However, this does not mean that creams should be ignored because serums penetrate deeper into the skin while creams work on the skin’s surface, so both products complement one another.
Let’s discover the facts about the serum, when and how you use it which age, and skin type, and what is the correct way to use it. I try to give a complete guide about it.
What Is A Serum And How Does It Work?

A serum is often an emulsion with a high concentration of active substances. Its light texture enables for speedier effects, and the skin will start to appear better in less time.
It is typically light and easy to absorb, making it ideal for applying after the toner, when the skin is fully prepared for the treatment, and before the cream to keep the active components from evaporating on the skin.
Serums are intended to reach the deepest layers of the skin. As a result, using a hydrating serum as one of its components is always a smart idea.
However, it is advisable to customize the product based on our age. So, each generation has a type of serum that is most suitable for the care that their skin requires.
Although most serums have a water basis, which is the lightest, we do discover different textures, like emulsions or oils, that are more suited to dry or malnourished skin.
They should always be used on clean skin and before moisturizing cream. The best way to use it is twice a day, but if we only apply it once, we should do it overnight so that its active components can operate while the skin activates its functions.
When To Start Using Serum?
Serums are not suggested for usage at any age. When we first start using cosmetics, namely serums, we must consider not only a person’s age but also the age of their complexion, as well as their skin type.
In addition to hereditary requirements, environment, hormone fluctuations, nutrition, and pollution can all have an impact on the skin’s present demands.
Choose According To Age
Every lady, every skin tone, each year… Each condition and skin type is unique, just as no two women are alike. Learning to care for it at every stage of our lives is critical to maintaining its beauty and health.
The experts have helped us get it right when it comes to determining what serum your skin requires based on your age.
We pay a specific emphasis on the serum as one of the most important phases in enriching it. Picking a serum containing retinol at 20 is not the same as selecting a serum at 50. Let us determine which is best, based on your age.
Serums For 20 To 30 Age
The skin is still relatively healthy during this period and hasn’t undergone many changes. Hyaluronic acid serums are recommended for younger skin. At this time, our skin needs only water, sleep, and sunscreen with SPF 50.
Serums aren’t cosmetics for mature skin, as you may think. Yes, many of them (due to market demand) are designed to slow the aging process, while many others offer additional benefits to hydrate, lighten, and firm.
According to dermatologists, the optimal age is between 20-30 years of age, depending on our lifestyle and where we live, the loss of collagen, among other factors. elastin begins to be greater.
Serums For 30 to 40 Age
A vitamin C treatment becomes essential at this age due to the loss of light. Most women notice a fading of light in their skin at this age. This no longer reflects transparency because it acquires a dull and tired tone.
Consequently, adding a serum with vitamin C to our routine is a good idea because oxidation occurs in our skin with time. A powerful antioxidant, ascorbic acid can repair and regenerate cells, giving them a youthful appearance again.
Serums For Ages 40 And Above
Despite the importance of facial cleansing and hydration, wrinkles and other types of skin spots have emerged. In this case, retinol becomes indispensable, an active ingredient that mitigates the signs of aging when applied topically.
In addition to regulating the keratinization process to soften the complexion, retinol helps the cell renewal process, which results in dead skin disappearing quickly and new, brighter layers of skin appearing.
Add A Serum To Your Beauty Routine

A serum is a substance that often has a high concentration of cosmetic active chemicals and, due to its light texture, penetrates the skin more quickly than other cosmetic forms. Don’t forget to cleanse your face and apply sunscreen.
We may include serums in our morning and nighttime beauty routines. As a general guideline, in the morning we will search for serums that have antioxidant-active components that preserve our skin.
Such as the finest vitamin C serums, but at night we will go for serums that contain transformational active ingredients such as retinol.
Apply It Correctly
Many ladies are unsure if they should use moisturizer after using serums. It will rely on our skin’s demands and the serum we apply.
When using cosmetics in our regimen, we always start with the lowest viscosity and work our way up to the greatest viscosity to ensure their efficiency and avoid interfering with the penetration of the remaining components.
That is, the serum comes before the moisturizer. There are exceptions, as with everything in life: in the case of serums containing retinoids, given their irritating tendency, it is occasionally preferable to use the moisturizer first to enhance tolerance.
To use it appropriately and reap the most benefits, they consider three factors, the sequence of the routine, the amount, and the method of execution.
For example, in a basic regimen and following the viscosity rule, we would use it after washing, toner, serum, moisturizing cream, and SPF.
To avoid infection, do not use the pipette directly on the face. Instead, add 3-5 drops of serum to the palms of your hands and distribute it over the face with gentle touches of the fingertips.
Types Of Serum

The serum’s function will be defined by its active components, not by its light cosmetic appearance.
There are several serums, each tailored to the skin’s type and current demands. We must examine the skin’s needs and tailor the therapy to each case based on age, skin type, and any disease present.
Serum active components vary greatly and impact how the cosmetic functions. We can locate serum with activity.
- Moisturizing: contains hyaluronic acid, which can absorb 1,000 times its weight in water.
- Antioxidants: Vitamins C and E, when combined, boost their antioxidant properties.
- Depigmentant: contains active substances including arbutin, kojic acid, phytic acid, and licorice extract, among others.
- Transformative: In this category, retinoids and their derivatives with anti-wrinkle and skin-regenerating properties stand out.
- Exfoliant: Various acids, such as glycolic, salicylic, and lactic, have an exfoliating action and help regenerate the skin.
- Reparative: contains peptides, proteoglycans, or growth factors that help regenerate the extracellular matrix.
- Anti-inflammatory: They will include calming active substances like niacinamide, bisabolol, zinc, Aloe Vera, or plant extracts like witch hazel or chamomile.
Serums For Oily And Combo Skin
If you have oily or mixed skin, look for a product with antioxidant, anti-inflammatory, and antibacterial ingredients.
Serums containing glycolic acid (regulates sebum and refines pores), lactic acid (gently exfoliates the skin), and mandelic acid (antibacterial and antimicrobial capability) are particularly beneficial for this kind of skin since they help regulate sebum and vanish impurities. and unclog the pores.
Because of their light texture, serums are often acceptable for use on the skin. The most commonly recommended are those that include sebum-regulating chemicals like salicylic acid.
It also relies on the skin’s health and our goals, such as depigmentation, antioxidant prevention, hydration, transformation, or healing.
Serums For Dry Skin
If your skin is tight, peeling, and irritating, it is dry and requires a serum with highly moisturizing active ingredients such as glycerin or hyaluronic acid.
Vitamin C is also recommended since, in addition to being a potent antioxidant, it promotes collagen formation and enhances suppleness.
A high concentration of hyaluronic acid or lactic acid, both of which have moisturizing properties.
Hyaluronic acid should be the key element for dry skin.
It functions like a sponge, adding volume, retaining water, and reducing expression lines. It is a boost that revitalizes, repairs, and moisturizes your skin.
Serum For Acne Skin
The serums in this situation may be comparable to those for oily skin owing to the required active components, such as glycolic acid.
But the distinction would be salicylic acid (which cures acne by lowering swelling and redness and opening clogged skin pores). Mendalic acid and niacinamide are also effective depigmentants.
Serums For Aging Skin
Aging skin needs significant restoration, look into night serums. The retinol serum promotes the formation of collagen and hyaluronic acid, fights wrinkles, shrinks pores and lightens spots.
Niacinamide is also indicated if you have age-related hyperpigmentation. In addition, it is recommended to use an antioxidant serum in the morning to prevent sun damage from recurring on the skin.
Serums For Sensitive Skin

Sensitive skin can be very susceptible to certain active ingredients, therefore it is essential to use the right ones, such as vitamin E (skin regenerator), panthenol (anti-inflammatory), glycerin (emollient), and a soothing agent like oatmeal.
Wrap-Up
Now you have some guidelines for determining what serum your skin needs based on your age. You already understand how essential it is to care for your skin.
Especially as it ages and suffers changes such as a decrease in collagen and elastin, a loss of moisture, or the emergence of symptoms of aging in the form of wrinkles and stains.
However, with the right face regimen for our needs, we may counteract them and flaunt healthy, unified, radiant, and plump skin.
FAQs
How do I choose the right serum?
Choosing the right serum depends on your specific skin concerns. Identify whether you need hydration, anti-aging, brightening, or acne-fighting properties. Look for serums with ingredients like hyaluronic acid, vitamin C, retinol, niacinamide, or salicylic acid based on your skin goals.
What serum should I be using?
The serum you should use depends on your skin type and concerns. For example, if you have dry skin, opt for a hydrating serum with ingredients like hyaluronic acid. If you’re concerned about signs of aging, consider a serum containing retinol or vitamin C.
Which serum for which type of skin?
Dry skin: Hydrating serums with ingredients like hyaluronic acid.
Oily or acne-prone skin: Serums with salicylic acid or niacinamide.
Aging or mature skin: Serums with retinol, peptides, or vitamin C.
Sensitive skin: Fragrance-free and gentle serums with soothing ingredients like chamomile or aloe vera.
How do I know which serum is best for me?
Consider your skin type, specific concerns, and any sensitivities. Consult with a dermatologist for personalized recommendations, and perform patch tests before incorporating a new serum into your routine.
What serums are best for my face?
The best serums for your face depend on your individual skin needs. Popular options include hyaluronic acid for hydration, vitamin C for brightening, retinol for anti-aging, and niacinamide for overall skin health.
Which serum is best for beginners?
A gentle, hydrating serum with ingredients like hyaluronic acid or a vitamin C serum can be a good starting point for beginners. Gradually introduce more targeted serums as your skin becomes accustomed.
Which serum is good for daily use?
Hydrating serums or those with mild ingredients like vitamin C can generally be used daily. Follow the instructions on the product packaging and introduce new serums gradually to avoid irritation.
How many serums should I use?
It’s generally recommended to start with one or two serums and gradually introduce more based on your skin’s needs. Using too many active ingredients at once can lead to irritation.
What do face serums do?
Face serums are concentrated formulations designed to target specific skin concerns. They can provide hydration, combat signs of aging, reduce hyperpigmentation, control acne, and enhance overall skin health.
Do face serums work?
Yes, face serums can be effective when used appropriately. The key is choosing the right serum for your skin type and concerns, using it consistently, and following a proper skincare routine.
How do you apply a serum on your face?
Apply a small amount of serum to clean, dry skin. Gently massage or pat the serum onto your face and neck. Follow with a moisturizer and sunscreen during the day. Always read and follow the product-specific instructions for the best results.
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